Author: tsk882
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5 Words That Always Get My Red Pencil
Part of my current job is to proofread copy for marketing materials like brochures and sell sheets, many of which are used to advertise technical science courses. I’ve always been a somewhat ruthless editor (dating back to my college newspaper days when I did actually use red pencils, and reporters would groan when they realized…
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How Good Writing is Like a Bad Breakup
Breakups. We’ve all been through it. Whether you were the dumper or the dumpee, and the relationship ended in person, over the phone, or by e-mail, chances are, it went something like this… “I’m really busy right now, and I just don’t have the time to dedicate to our relationship right now.” “It’s not you,…
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Yes, ‘Friends With Benefits’ Applies to Copywriting
You know the phrase, “friends with benefits?” Yeah, we’ve all been there (most of us, anyway). The great thing about friends with benefits is that there’s always something in it for you without any kind of commitment. The same is true with writing. “Benefits first” copywriting is nothing new…yet, there are times when this “benefits…
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How Not to Write a Value Prop
Whether you’re working to get your startup off of the ground, or hunting for a new job, you have to be able to sell yourself–which means you need a value proposition. But here’s the catch–your value prop should not start with “I” or “we.” Nobody wants to hear someone talk about themselves—and nobody wants to…
Tiffany Stronghart 