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How “friends with benefits” applies to copywriting

You know the phrase, "friends with benefits?" Yeah, we've all been there (most of us, anyway). The great thing about friends with benefits is that there's always something in it for you without any kind of commitment. The same is true with writing. "Benefits first" copywriting is nothing new...yet, there are times when this "benefits… Continue reading How “friends with benefits” applies to copywriting

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Figure skating life lessons: sprained ankles and risk-taking

Roughly two months ago, I sprained my ankle while figure skating--trying to land an axel, to be exact. Instead of landing on the flat of my blade (or slipping off my heel, which I am NOT supposed to do), I landed toepick first. Which means all of my body weight came crashing down on that one… Continue reading Figure skating life lessons: sprained ankles and risk-taking

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How good writing is like a bad breakup

Breakups. We've all been through it. Whether you were the dumper or the dumpee, and  the relationship ended in person, over the phone, or by e-mail, chances are, it went something like this... "I'm really busy right now, and I just don't have the time to dedicate to our relationship right now." "It's not you,… Continue reading How good writing is like a bad breakup