Career advice

How Not to Write a Value Prop

Whether you’re working to get your startup off of the ground, or hunting for a new job, you have to be able to sell yourself--which means you need a value proposition. But here's the catch--your value prop should not start with "I" or "we." Nobody wants to hear someone talk about themselves—and nobody wants to… Continue reading How Not to Write a Value Prop

Advertisements
Career advice · writing

How to tell if your cover letter sucks

I've been reading a lot of articles lately about how the cover letter doesn't matter, and it's been bothering me a lot. Maybe in some fields--where you have recruiters working for you or your jobs are simply based on word of mouth--the cover letter doesn't matter. But for all things communications, and marketing, it does.… Continue reading How to tell if your cover letter sucks