Career advice

How Not to Write a Value Prop

Whether you’re working to get your startup off of the ground, or hunting for a new job, you have to be able to sell yourself--which means you need a value proposition. But here's the catch--your value prop should not start with "I" or "we." Nobody wants to hear someone talk about themselves—and nobody wants to… Continue reading How Not to Write a Value Prop

Advertisements
Career advice · writing

How to tell if your cover letter sucks

I've been reading a lot of articles lately about how the cover letter doesn't matter, and it's been bothering me a lot. Maybe in some fields--where you have recruiters working for you or your jobs are simply based on word of mouth--the cover letter doesn't matter. But for all things communications, and marketing, it does.… Continue reading How to tell if your cover letter sucks

Uncategorized

How “friends with benefits” applies to copywriting

You know the phrase, "friends with benefits?" Yeah, we've all been there (most of us, anyway). The great thing about friends with benefits is that there's always something in it for you without any kind of commitment. The same is true with writing. "Benefits first" copywriting is nothing new...yet, there are times when this "benefits… Continue reading How “friends with benefits” applies to copywriting

Uncategorized

Figure skating life lessons: sprained ankles and risk-taking

Roughly two months ago, I sprained my ankle while figure skating--trying to land an axel, to be exact. Instead of landing on the flat of my blade (or slipping off my heel, which I am NOT supposed to do), I landed toepick first. Which means all of my body weight came crashing down on that one… Continue reading Figure skating life lessons: sprained ankles and risk-taking

Uncategorized

How good writing is like a bad breakup

Breakups. We've all been through it. Whether you were the dumper or the dumpee, and  the relationship ended in person, over the phone, or by e-mail, chances are, it went something like this... "I'm really busy right now, and I just don't have the time to dedicate to our relationship right now." "It's not you,… Continue reading How good writing is like a bad breakup