Whether you’re working to get your startup off of the ground, or hunting for a new job, you have to be able to sell yourself--which means you need a value proposition. But here's the catch--your value prop should not start with "I" or "we." Nobody wants to hear someone talk about themselves—and nobody wants to… Continue reading How Not to Write a Value Prop
What makes someone come to work, day after day? It's not about the money--it's about the empowerment. Doing a job that makes you feel valued--and that you're a part of your organization's "big picture"--will keep you coming back. Check out my LinkedIn post here.
I've been reading a lot of articles lately about how the cover letter doesn't matter, and it's been bothering me a lot. Maybe in some fields--where you have recruiters working for you or your jobs are simply based on word of mouth--the cover letter doesn't matter. But for all things communications, and marketing, it does.… Continue reading How to tell if your cover letter sucks
You know the phrase, "friends with benefits?" Yeah, we've all been there (most of us, anyway). The great thing about friends with benefits is that there's always something in it for you without any kind of commitment. The same is true with writing. "Benefits first" copywriting is nothing new...yet, there are times when this "benefits… Continue reading How “friends with benefits” applies to copywriting
About a week and a half ago, I was forced to retire my old figure skates. Why? After about a year of carrying screwdrivers with me to every competition in fear of chasing down loose screws during warmup (which was always a regular occurrence during practice) I decided it was time to upgrade to some… Continue reading New boots, new blades…
Roughly two months ago, I sprained my ankle while figure skating--trying to land an axel, to be exact. Instead of landing on the flat of my blade (or slipping off my heel, which I am NOT supposed to do), I landed toepick first. Which means all of my body weight came crashing down on that one… Continue reading Figure skating life lessons: sprained ankles and risk-taking
Breakups. We've all been through it. Whether you were the dumper or the dumpee, and the relationship ended in person, over the phone, or by e-mail, chances are, it went something like this... "I'm really busy right now, and I just don't have the time to dedicate to our relationship right now." "It's not you,… Continue reading How good writing is like a bad breakup
Part of my current job is to proofread copy for marketing materials like brochures and sell sheets, many of which are used to advertise technical science courses. I've always been a somewhat ruthless editor (dating back to my college newspaper days when I did actually use red pencils, and reporters would groan when they realized… Continue reading 5 words that always get my red pencil